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Domain names are 21st century real estate in an economy that is being increasingly driven by the Internet sector, as more people and advertisers move online. Internet ad revenue reached around $13 billion in the USA alone. Especially hot are domains that have anything to do with the property market, travel destinations, hotels and leisure.
Some Internet addresses have resold for at least six figures to companies and individuals hoping to tap into big audiences. On.com got $635,000. Macau.com fetched $550,000. Sex.com sold for a record $12 million in cash and stock to adult-entertainment company Escom. Even frequently misspelled names sell: Mortage.com went for $242,400 recently.
A patient speculator can buy a name for $30,000 now and, a few years later, sell it for a significant profit. However, new laws have made speculating for domains containing celebrity and company names extremely hard, so don't go for such domain names.